Client Need:

No sales force to routinely call on employers.

ITI Solution:	ITI works with clients to develop targeted strategies that will positively impact untapped, high-potential markets. Strategies may include:
	• Advisory Group • Consensus Workshop and Proprietary Publication

Client Need:

How to evaluate both the clinical and financial aspects of biotechnology medications to effectively position these drugs among target audiences.

ITI Solution:	Using client specific and/or benchmark data, ITI develops various drug comparison tools such as:
	• Clinical Effectiveness Simulation Tools • Burden of Illness Modeling Tools

Client Need:

Interested in expanding market reach by delivering product messaging through various media outlets.

ITI Solution:	ITI develops customized outreach programs with influential audiences such as:
	• National/Regional Business Groups on Health • Peer-Reviewed Articles